Visual content performs better due to the fact that the average consumer absorbs more of what they see than what they read. While we tend to only remember
Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see. Visual content creates more engagement, and the longer you can hold someone’s attention, the greater the chance of them converting – whether that is a list signup, a download, a phone call, or a sale.
In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.
The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.
Infographic by Market Domination Media. Used with permission.