Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
Twitter hashtags are powerful features that can help promote your brand, events, content, and more. It is also used to facilitate Twitter chats. However, they can also mean trouble.
Here at SEJ, we use Twitter hashtags to drive engagement, but we’re also aware that bots and spammers leverage this feature the wrong way.
That said, Venngage—a data visualization company—released an infographic showing the drawbacks of exploiting hashtags and what businesses can do about it.