Promote Yourself and Your Online Business with Twitter

A Geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter is a new completely free eBook describing Twitter promotion potential and tactics.

The book will guide you through Twitter basics to advanced actionable advice:

  • the power of 140 characters and how to use it;
  • the benefits of joining Twitter;
  • the differences between twittering and blogging;
  • promoting your Twitter profile;
  • using the search feature;
  • how to write useful and valuable tweets;
  • exploring and learning other people’s “twittering” tactics;
  • using Twitter in conjunction with your blog;
  • using Twitter as a business tool.

…people are also using the site to ask questions, ask for advice and even network with other like minded people with the intention of forming a business relationship later on.

Here are a few tactics you can use to promote your Twitter profile:

  • give your profile a branded URL (;
  • give your profile a branded look and feel (customize it using your brand colors and logos);
  • create a unique branded Twitter badge/widget;
  • give your profile URL in the bottom of your emails;
  • follow other people;
  • use correct keywords to get found by other like-minded Twitterers;

Keep people in touch with your Twitter profile: the book gives some great ideas on what to tweet about to get people interested in you and your business:

Think of each tweet you send out as a headline.

Using Twitter as a business tool:

  • get to know your customers;
  • brand your business;
  • get traffic to your website.

Apart from the above, the book lists and reviews some great Twitter tools that can help you in promoting and using your profile.