Source: Promoted Trends on Twitter | Twitter for Business
If you’re still trying what Twitter marketing can do for your business, one of the best things that you can do is to look for examples. Of course, there’s no better way than to look after your colleagues or competitors. If not all, you can always see similar business that is utilizing the power of the micro-blogging site.
Good thing, there are now easy ways on how you can research the competition on Twitter.
Follow Your Competitors
If you want to see what your competitors or colleagues are doing on Twitter, the first thing you need to do is follow them. Monitor how they leverage their brand using the micro-blogging site. The good thing about it is that you don’t need to follow them directly. You can opt in to create a private list and then add all of their accounts, as well their employees who are also on Twitter. In turn, this will give you a stream of information on how they handle their strategy.
Check their @Replies
You can also have an insight on what people are saying about your competitors by searching their @username. That way, you will know what their followers are looking for, what questions they frequently ask, as well as their complaints.
It will also be a good idea if you can share what you know with your competitors’ followers, especially if you see that they’re not responding with their fans’ query. Just avoid replying with a blunt marketing pitch. Instead, offer help or suggestion, and then let them decide whether they will follow it or not.
Know Their Followers
Analyzing your colleagues’ followers can also help with your Twitter marketing campaign. You can do this by signing up to third-party Twitter applications that offer such services. Knowing who your competitors’ followers are will give you an idea of how active their community is. It also gives you a peak of who among their fans are the most influential. This will also give you an idea on who your target audience are, which you should also start creating genuine relationship with.
Check How They Integrate Other Social Media
Aside from Twitter, businesses use other social media and integrate it with their micro-blogging campaign. Check out what other networking sites are they using. If your competitors have customized background, it is most likely posted on their profile. Other than that, see how they use and integrate it with their Twitter account.
When researching about your colleagues and competitors on Twitter, always remember to look for good example. Once you’ve found them, follow them and analyze their marketing strategy. That way, you can create a good Twitter marketing strategy for your business.